Startup Mentor & Advisor

Transforming Startups into Global Successes

From navigating the unpredictable world of early-stage startups to turning near-failures into global successes, Sonia Couto’s career is built on resilience, innovation, and impact.

Sonia has spent over 20 years helping entrepreneurs and businesses scale, pivot, and thrive. She specializes in taking ideas from inception to market, revitalizing underperforming products, and implementing scalable strategies that drive sustainable growth.

She led the redevelopment and launch of MenuSano and Field Eagle, two successful tech products incubated within Konverge Digital Solutions. Her Expertise lies in building high-impact technology solutions, guiding startups through complex growth challenges, and turning struggling businesses into thriving ventures.

But Sonia’s journey isn’t just about business it’s about tenacity in the face of adversity. A breast cancer survivor, she knows firsthand what it means to overcome obstacles, adapt, and push forward. Whether in life or business, she believes that challenges are not roadblocks, they’re opportunities for transformation.

Beyond building startups, Sonia is deeply committed to empowering entrepreneurs. She mentors startup founders, helping them refine their vision, build strong foundations, and achieve sustainable success.

LET’S BUILD SOMETHING TOGETHER
If you’re an entrepreneur looking for clarity, a startup needing a strategic pivot, or an organization seeking expert guidance, Sonia can help turn your vision into a thriving reality.

Get in touch to collaborate or learn more

A Journey of Innovation and Resilience

Key Milestones

Sonia’s journey from accounting and operations to becoming a product founder is a testament to her adaptability, vision, and drive for continuous growth.

With a career spanning over two decades of innovation and strategic leadership in the technology sector, Sonia has mastered the art of navigating complex challenges, driving meaningful change, and delivering impactful results.

Her ability to bridge financial insight with technological innovation has been a cornerstone of her success, enabling her to guide startups with clarity, precision, and purpose.

Board Member at Hackergal, promoting diversity in tech
Host of the podcast “Tenacity with Sonia C“
Founder & host of Founders Circle

Expertise and Aproach

Sonia's Unique Approach Combines:

Her Experience Spans:

Sonia's Unique Approach Combines:

Her Experience Spans:

From Struggle to Success: A Track Record of Transformation

Transforming Startups into Global Successes

Under Sonia’s leadership, struggling startups like MenuSano and Field Eagle transformed into global leaders. Her work at Konverge has enabled hundreds of companies to craft innovative tech solutions.

Personal Journey: The Foundation of Resilience

As an immigrant and breast cancer survivor, Sonia brings unparalleled resilience and a unique perspective to her work. This personal journey profoundly influences her approach to business and life, inspiring her to mentor the next generation of tech innovators.

Sonia's Impact: Beyond Business

How Sonia Can Help Your Startup

Pivot your Business Model

Scale your Operations

Innovate your Product Offerings

Navigate Complex Tech Landscapes

Let's Connect

Whether you’re a startup founder seeking guidance, an aspiring entrepreneur looking for inspiration, or an organization needing a dynamic speaker, I’m here to help you navigate the exciting world of tech innovation.

A Blueprint for Success in Tech Development

Throughout her career, she has been honoured to receive recognition for her contributions in technology, leadership, and innovation. These awards and accolades are personal achievements and reflections of the collaborative efforts of the teams she has led and the innovative cultures she’s fostered.

Women In IT- Data Leader of the Year Nominee 2023
Nutrition Business Leader of the Year - 2023 Winner
DMZ Women of the Year Nominee 2023
Influential Businesswoman Awards- Business Leader of the Year (North America) 2021
RBC Women of Influence Nominee 2023
Best Tech Manager 2019- Timmy Awards Winner
Top CEO of the Year 2019- IAOTP
Leadership Elite, Most Influential Woman in Software Development 2018 – Canada
“Most Influential Woman in Software Development - CV Businesswoman Awards, 2016
IT Businesswoman of the Year- CV Businesswoman Awards, 2016
Game Changer of the Year – Software Solutions- ACQ Global Awards, 2016