About Sonia
As a two-time tech founder and managing director with 17 years in the industry, she is a passionate advocate for tech entrepreneurship and gender diversity and a resilient breast cancer survivor dedicated to empowering founders with simplicity-driven solutions for complex challenges.
A Diverse Career Path: Accounting to Operations
Her professional story started in the accounting world, where precision and attention to detail are her daily companions. However, her role in operations within the start-up manufacturing sector truly ignited her passion for building businesses from the ground up. This experience laid the foundation for her entry into the tech space.
The Tenacious Middle Child: Always Learning, Always Growing
Being the middle child among five siblings, she developed a tenacity and curiosity that drove her to constantly seek new knowledge and challenges. This trait led her to bridge the gap between finances and operations, paving the way to a role as Operations Manager.
About Sonia
As a two-time tech founder and managing director with 17 years in the industry, she is a passionate advocate for tech entrepreneurship and gender diversity and a resilient breast cancer survivor dedicated to empowering founders with simplicity-driven solutions for complex challenges.
A Diverse Career Path: Accounting to Operations
Her professional story started in the accounting world, where precision and attention to detail are her daily companions. However, her role in operations within the start-up manufacturing sector truly ignited her passion for building businesses from the ground up. This experience laid the foundation for her entry into the tech space.
The Tenacious Middle Child: Always Learning, Always Growing
Being the middle child among five siblings, she developed a tenacity and curiosity that drove her to constantly seek new knowledge and challenges. This trait led her to bridge the gap between finances and operations, paving the way to a role as Operations Manager.
A Deep Dive into Software Development Processes and Roles
As Operations Manager, she dove headfirst into the intricacies of software development. From project management to business analysis and software testing, she embraced every aspect of the process, honing her ability to manage teams effectively and make informed hiring decisions.
Ascending to Director of Operations
As Director of Operations, she oversaw the daily workings of the business, developing cost-cutting strategies and building efficient, lean teams. In this role, she became a foundational member of the MenuSano and Field Eagle teams, eventually taking the helm of these products as the founding team moved on.
The Managing Director: Steering the Ship
Promoted to Managing Director, she took on the responsibility of running the entire company, reporting directly to the board. This role required a critical evaluation of MenuSano and Field Eagle, leading to a strategic pivot based on market analysis, past learnings, and innovative thinking.
A New Direction: Redefining MenuSano and Field Eagle
Her leadership saw the transformation of these products, guided by a meticulously crafted plan and budget. This approach enabled a focused marketing strategy, spearheaded by Sonia, to effectively position these products in the market.
Overcoming Personal Challenges: A Survivor's Resolve
Her path took a turn when she faced breast cancer. As a survivor who went through a double mastectomy and four surgeries, and hormone therapy, she worked tirelessly throughout her treatment. This period of her life was a testament to her resilience and a profound catalyst in her professional journey. During this time, her commitment to making MenuSano a success was solidified, driven by a deeper understanding of life’s fragility and the importance of health-conscious innovations.
Sharing Wisdom: Guiding Other Founders
Now, she leverages her extensive experience to assist founders at various stages of their journey. Her philosophy centers around building small, launching fast, and adapting based on customer feedback. This process facilitates quick learning, early revenue generation, and continuous growth.
Tech trailblazer, resilient survivor.
A Blueprint for Success in Tech Development
Having witnessed the pitfalls of development without proper planning, she advocates for a streamlined process encompassing:
- Ideation & Development
- Market Segmentation
- Marketing Strategy
- Sales Strategy
- Pivoting
- Growth Initiatives
A Vision for Future Innovations
Her journey is a testament to resilience in the face of adversity and a relentless pursuit of improvement. As a survivor, innovator, and mentor, she is committed to shaping the future of technology with a keen eye on health-conscious solutions and continue to shape the future of technology.
Awards and Accolades
Throughout her career, she has been honoured to receive recognition for her contributions in technology, leadership, and innovation. These awards and accolades are personal achievements and reflections of the collaborative efforts of the teams she has led and the innovative cultures she’s fostered.
- Women In IT- Data Leader of the Year Nominee 2023
- Nutrition Business Leader of the Year - 2023 Winner
- DMZ Women of the Year Nominee 2023
- Influential Businesswoman Awards- Business Leader of the Year (North America) 2021
- RBC Women of Influence Nominee 2023
- Best Tech Manager 2019- Timmy Awards Winner
- Top CEO of the Year 2019- IAOTP
- Leadership Elite, Most Influential Woman in Software Development 2018 – Canada
- “Most Influential Woman in Software Development - CV Businesswoman Awards, 2016
- IT Businesswoman of the Year- CV Businesswoman Awards, 2016
- Game Changer of the Year – Software Solutions- ACQ Global Awards, 2016
