As the founder of MenuSano, a platform built on transparency in nutrition, I’ve always believed that what we put into our bodies matters. When looking for a clean supplement brand, I was excited to bring Rena Dempsey, founder of Feed That Brain, into my podcast Tenacity with Sonia C. Not just because her products are clean and effective but because her values mirror our own at MenuSano.
We both believe in helping people make informed choices about their health. We understand that doing it right isn’t always the easiest path, but it’s the most important one.
Why This Conversation Is So Relevant to MenuSano
At MenuSano, we’ve worked hard to simplify nutrition analysis and labelling for food service providers and manufacturers, making it easier for customers to receive real, accurate information. So, when I hear a founder talk about ingredient integrity, supply chain control, and the science behind every product, my ears perk up.
Rena didn’t just create another supplement brand. She built Feed That Brain from the ground up to be clean, transparent, and effective, something that’s not easy to do in a market full of shortcuts and hype.
That’s the kind of commitment we admire at MenuSano. Whether you’re making food or supplements, health starts with honesty.
What It Takes to Build Something Clean (Hint: It’s Not Easy)
During our conversation, Rena pulled back the curtain on what it takes to build a clean supplement brand:
🧠 Formulating from scratch with no white-label shortcuts
🥼 Backing every product with science and purpose
🧾 Refusing to include artificial dyes, syrups, or fillers
💤 Creating supplements like her sleep gummy, which genuinely helps people improve sleep and mental clarity
That level of intentionality is rare, but it’s the same kind of purpose-driven product development we believe in at MenuSano. It’s why we support food brands and restaurants that want to offer their customers transparent, compliant nutrition labels.
My Connection to Feed That Brain
I shared this on the episode, but it’s worth repeating: Rena’s sleep gummies changed my life.
After my breast cancer recovery, I struggled with brain fog and sleepless nights. I tried everything. But after receiving Feed That Brain in a gift bag at an event and giving it a try, I finally had a whole night of restful sleep.
Moments like that, with real change and real results, remind me why transparent health information matters. Just like MenuSano helps food brands earn trust through accurate labelling, Rena is helping her customers gain confidence in what they’re putting into their bodies.
What Founders Can Learn from This Episode
This episode isn’t just for wellness junkies. It’s for every founder in food, health, or tech committed to building something real.
Here are a few lessons we pulled from Rena’s journey:
✅ Don’t compromise on quality even when it’s hard
✅ Your product should reflect your values, not just trends
✅ Be proud of building slowly, cleanly, and intentionally
✅ Let science and honesty be your brand’s foundation
✅ If you’re not solving a real problem, go back to the drawing board
Why Transparency Is the Future of Health & Wellness
Consumers today are more educated and curious than ever. They read ingredient labels, Google unfamiliar terms, and ask questions.
And that’s a good thing.
Whether you’re a restaurant, a food manufacturer, or a supplement company, you need to earn their trust. At MenuSano, we help you do just that.
And that’s precisely what Feed That Brain does in the supplement space.
Final Thoughts: A Shared Mission
Rena and I may work in different sectors of health and wellness, but we share the same goal: to help people live better by making information accessible, products cleaner, and decisions easier.
Let’s talk about whether you’re a food brand or an operator who believes in that same mission. MenuSano was built for companies like yours, which care about doing things correctly.
🎧 Want to hear the whole conversation with Rena? Listen to the episode here → www.soniacouto.com/Podcast
Let’s build products that serve people first and lead with integrity and intention.
