Tenacity with Sonia C

Tenacity with Sonia C is a journey into the heart of what it takes to thrive in the ever-evolving world of startups & business. Each episode is designed to inspire, educate, and empower listeners, whether industry veterans or just starting.

Why Listen to Tenacity with Sonia C?

Inspiring Stories:

Hear from a diverse range of guests, from startup founders to industry leaders, sharing their unique journeys and the lessons learned along the way.

Practical Insights:

Gain valuable insights into the world of tech, including trends, challenges, and successful strategies.

Inspiring Stories:

Learn about resilience and tenacity, not just in your professional life but also in personal development and overcoming adversity.

Listen to Tenacity with Sonia C

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Strategy, Mindset, and Action to building a business that lasts with Jared Jennings
by Sonia Couto on March 31, 2025 at 2:10 pm
In this episode of Tenacity with Sonia C, I sit down with Jared Jennings, founder of Phantom Brands, to talk about what it takes to build a sustainable and successful business.Jared’s journey from a corporate 9-to-5 job to running a thriving brand agency wasn’t a straight path—it was filled […]
From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro
by Sonia Couto on March 26, 2025 at 2:00 pm
What happens when success comes at the cost of your well-being? In this inspiring episode of Tenacity with Sonia C, we sit down with Miguel Ribeiro, a passionate entrepreneur who found himself on the brink of burnout after years of relentless hustle. Miguel opens up about the pivotal moment that […]
AI Meets Human Connection with Jason Sherman
by Sonia Couto on March 20, 2025 at 4:00 pm
In this episode of Tenacity with Sonia C, we sit down with Jason Sherman, a seasoned entrepreneur, author of Strap on Your Boots, and the founder of Spinnr and Vengo AI. Jason shares his journey of resilience and innovation, from overcoming the growing pains of entrepreneurship to pivoting when the […]
Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne
by Sonia Couto on March 12, 2025 at 7:59 pm
Is your business running you, or are you running your business? In this episode of Tenacity with Sonia C, we discuss smart scaling, strategic pivots, and building a business that aligns with your life—not consumes it.Nicco Leonne, founder of Nemean Pride Consulting, proves that you don’t have […]
How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster
by Sonia Couto on March 7, 2025 at 2:00 pm
In this episode of Tenacity with Sonia C, we explore the future of AI-powered coaching, smart clothing technology, and connected fitness with Steven Webster, CEO and founder of ASENSEI. Steven shares how his groundbreaking motion capture and wearable AI technology revolutionizes fitness, […]

Meet Your Host Sonia C

As a two-time tech founder, managing director, and board of Directors with over 20 years of history in the tech industry, I possess a wealth of knowledge about the intricacies of this male-dominated field. I am genuinely passionate about tech and entrepreneurship, and I’m dedicated to helping founder’s breakthrough early-stage challenges and adopt a business growth mindset to achieve lasting success. Starting from ground zero, I have painstakingly constructed my career brick by brick

My approach to problem-solving is rooted in simplicity and clarity. It’s about distilling complex challenges down to their essence and tackling them head-on. This mindset has been the cornerstone of my success, transforming nascent ideas into successful, market-leading products with a global reach.

I am a strong advocate for increasing gender diversity in tech. My personal journey in the industry has provided me with valuable insights into the barriers women often face and the strategies to overcome them. I’d love to discuss the importance of mentorship, networking, and creating inclusive environments to empower more women in tech.

I am a breast cancer survivor who worked tirelessly throughout my treatment and four surgeries after a double mastectomy. My story is one of resilience, determination, and finding strength in the face of adversity. I believe my experience can inspire others to face challenges in various aspects of their lives, demonstrating the power of perseverance and a positive outlook.