Tenacity with Sonia C

Tenacity with Sonia C is more than just a podcast. It’s a journey into the heart of what it takes to thrive in the ever-evolving world of technology. Each episode is designed to inspire, educate, and empower listeners, whether they’re industry veterans or just starting out.

Why Listen to Tenacity with Sonia C?

Inspiring Stories:

Hear from a diverse range of guests, from startup founders to industry leaders, sharing their unique journeys and the lessons learned along the way.

Practical Insights:

Gain valuable insights into the world of tech, including trends, challenges, and successful strategies.

Inspiring Stories:

Learn about resilience and tenacity, not just in your professional life but also in personal development and overcoming adversity.

Listen to Tenacity with Sonia C

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Unpacking the Human Side of Entrepreneurship with Lindsey Tsang
by Sonia Couto on November 18, 2024 at 4:21 pm
Join us as we delve into a conversation with Lindsay Tsang, a seasoned expert in strategic planning and executive coaching. Lindsay shares his unique perspective on the human elements critical to effective leadership and the success of any entrepreneurial venture. From the importance of […]
Creating Workplaces of Well-Being with People-Centric Leadership with Steven Howard
by Sonia Couto on November 15, 2024 at 1:00 pm
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with leadership expert Steven Howard to explore the power of people-centric leadership. As the founder of Humony Leadership, Steven shares his insights on how to lead with humanity, build resilient teams, and embrace adaptability […]
From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap
by Sonia Couto on November 11, 2024 at 4:32 pm
In this episode of Tenacity with Sonia C, Sonia Couto interviews Kevin Dunlap, a seasoned entrepreneur and founder of Optimal Performance Academy. The business is dedicated to helping entrepreneurs scale through strategic exposure, mindset mastery, and practical growth solutions. Kevin shares his […]
Lead Generation and Brand Building for Small Businesses with Scott Gabdullin
by Sonia Couto on November 8, 2024 at 2:00 pm
In this episode of Tenacity with Sonia C, I sit down with Scott Gabdullin, a successful entrepreneur and founder of Authority Factors, an SEO agency specializing in SaaS clients. Scott’s journey from engineering to digital marketing led him to work with major brands like Toyota and KPMG before […]
Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting
by Sonia Couto on November 4, 2024 at 11:27 pm
Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the […]

Meet Your Host Sonia C

As a two-time tech founder, managing director, and board of Directors with over 20 years of history in the tech industry, I possess a wealth of knowledge about the intricacies of this male-dominated field. I am genuinely passionate about tech and entrepreneurship, and I’m dedicated to helping founder’s breakthrough early-stage challenges and adopt a business growth mindset to achieve lasting success. Starting from ground zero, I have painstakingly constructed my career brick by brick

My approach to problem-solving is rooted in simplicity and clarity. It’s about distilling complex challenges down to their essence and tackling them head-on. This mindset has been the cornerstone of my success, transforming nascent ideas into successful, market-leading products with a global reach.

I am a strong advocate for increasing gender diversity in tech. My personal journey in the industry has provided me with valuable insights into the barriers women often face and the strategies to overcome them. I’d love to discuss the importance of mentorship, networking, and creating inclusive environments to empower more women in tech.

I am a breast cancer survivor who worked tirelessly throughout my treatment and four surgeries after a double mastectomy. My story is one of resilience, determination, and finding strength in the face of adversity. I believe my experience can inspire others to face challenges in various aspects of their lives, demonstrating the power of perseverance and a positive outlook.