Tenacity with Sonia C

Tenacity with Sonia C is a journey into the heart of what it takes to thrive in the ever-evolving world of startups & business. Each episode is designed to inspire, educate, and empower listeners, whether industry veterans or just starting.

Why Listen to Tenacity with Sonia C?

Inspiring Stories:

Hear from a diverse range of guests, from startup founders to industry leaders, sharing their unique journeys and the lessons learned along the way.

Practical Insights:

Gain valuable insights into the world of tech, including trends, challenges, and successful strategies.

Inspiring Stories:

Learn about resilience and tenacity, not just in your professional life but also in personal development and overcoming adversity.

Listen to Tenacity with Sonia C

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Building an AI Empire One GPT at a Time with Founder Erich Archer
by Sonia Couto on May 30, 2025 at 12:00 pm
How does an Emmy-winning TV producer go from directing hit shows to building an AI-powered business from scratch? On this episode of Tenacity with Sonia C, Erich Archer shares the unconventional journey that led to the creation of Smarty Pants, an ecosystem of over 100 custom AI tools designed to […]
Reinventing Procurement with AI: The Startup Journey of Peter Bonney
by Sonia Couto on May 16, 2025 at 3:11 pm
In this episode of Tenacity with Sonia C, I sit down with Peter Bonney, the founder of Vendorful, a SaaS platform changing how businesses handle B2B procurement and sales.Peter shares his real startup journey, the lessons learned from building too broadly, the grit it took to start over, and how […]
Growing a Wellness Company from the Ground Up with Founder Trish Mock
by Sonia Couto on May 7, 2025 at 4:19 pm
In this episode of Tenacity with Sonia C, I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company rooted in the ancient practices of medicinal plants and mushrooms.Trish shares her entrepreneurial journey, growing up on her family’s medicinal herb farm, discovering her passion for […]
Authentic Leadership and Breaking the Mold with Justin Wenzel
by Sonia Couto on April 16, 2025 at 2:00 pm
What does it really mean to lead with authenticity? In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Justin Wenzel, founder of JWX, to explore how redefining leadership transformed his life, and the lives of those he leads.Justin opens up about growing up in the automotive […]
Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai
by Sonia Couto on April 11, 2025 at 2:00 pm
In this episode of Tenacity with Sonia C, we dive into the world of dating apps with Anthony Tulai, the Founder and CEO of Hopp Dating—an app that's shaking up the industry by eliminating endless swiping and meaningless chats in favor of real-life connections.Anthony shares his unique journey […]

Meet Your Host Sonia C

As a two-time tech founder, managing director, and board of Directors with over 20 years of history in the tech industry, I possess a wealth of knowledge about the intricacies of this male-dominated field. I am genuinely passionate about tech and entrepreneurship, and I’m dedicated to helping founder’s breakthrough early-stage challenges and adopt a business growth mindset to achieve lasting success. Starting from ground zero, I have painstakingly constructed my career brick by brick

My approach to problem-solving is rooted in simplicity and clarity. It’s about distilling complex challenges down to their essence and tackling them head-on. This mindset has been the cornerstone of my success, transforming nascent ideas into successful, market-leading products with a global reach.

I am a strong advocate for increasing gender diversity in tech. My personal journey in the industry has provided me with valuable insights into the barriers women often face and the strategies to overcome them. I’d love to discuss the importance of mentorship, networking, and creating inclusive environments to empower more women in tech.

I am a breast cancer survivor who worked tirelessly throughout my treatment and four surgeries after a double mastectomy. My story is one of resilience, determination, and finding strength in the face of adversity. I believe my experience can inspire others to face challenges in various aspects of their lives, demonstrating the power of perseverance and a positive outlook.