Tenacity with Sonia C

Tenacity with Sonia C is more than just a podcast. It’s a journey into the heart of what it takes to thrive in the ever-evolving world of technology. Each episode is designed to inspire, educate, and empower listeners, whether they’re industry veterans or just starting out.

Why Listen to Tenacity with Sonia C?

Inspiring Stories:

Hear from a diverse range of guests, from startup founders to industry leaders, sharing their unique journeys and the lessons learned along the way.

Practical Insights:

Gain valuable insights into the world of tech, including trends, challenges, and successful strategies.

Inspiring Stories:

Learn about resilience and tenacity, not just in your professional life but also in personal development and overcoming adversity.

Listen to Tenacity with Sonia C

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Breaking Into Big Tech Ecosystems with Greg Williams
by Sonia Couto on December 20, 2024 at 1:00 pm
In this episode of Tenacity with Sonia C, Greg Williams, VP of Strategy at Western Computer, shares his expert insights on how startups and small businesses can successfully break into big tech ecosystems like Microsoft, Oracle, and other major players. Greg delves into the power of partnerships, […]
The Hidden Cost of Burnout and How to Prevent It with Michael Levitt
by Sonia Couto on December 18, 2024 at 3:35 pm
In this episode of Tenacity with Sonia C, Sonia sits down with Michael Levitt, a burnout expert and founder of The Breakfast Leadership Network, to uncover the hidden toll burnout takes on our personal and professional lives. Michael shares his journey of overcoming a near-fatal burnout experience […]
Integrating Physical and Mental Health for Entrepreneurial Success with Julian Hayes II
by Sonia Couto on December 16, 2024 at 8:46 pm
In this episode of Tenacity with Sonia C, Julian Hayes II, the founder of Executive Health, shares his unique approach to integrating physical and mental health for optimal entrepreneurial success. Julian, a renowned health and performance advisor, helps CEOs, executives, and entrepreneurs thrive […]
The Three Pillars of an Abundant Life: Faith, Fitness, and Finance with Chad Hufford
by Sonia Couto on December 12, 2024 at 6:32 pm
In this episode of Tenacity with Sonia C, we’re diving into the Three Pillars of an Abundant Life—Faith, Fitness, and Finance—with Chad Hufford, a financial planning expert, bestselling author, and resilience coach. Chad’s story is a powerful example of perseverance, starting his business […]
How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown
by Sonia Couto on December 10, 2024 at 5:21 pm
In this episode of Tenacity with Sonia C, we’re joined by Benjamin Brown, CEO of 360 Sales Consulting, to discuss the essential strategies every entrepreneur needs to build and lead a successful sales team. With over 20 years of experience in sales, Benjamin shares insights on overcoming the […]

Meet Your Host Sonia C

As a two-time tech founder, managing director, and board of Directors with over 20 years of history in the tech industry, I possess a wealth of knowledge about the intricacies of this male-dominated field. I am genuinely passionate about tech and entrepreneurship, and I’m dedicated to helping founder’s breakthrough early-stage challenges and adopt a business growth mindset to achieve lasting success. Starting from ground zero, I have painstakingly constructed my career brick by brick

My approach to problem-solving is rooted in simplicity and clarity. It’s about distilling complex challenges down to their essence and tackling them head-on. This mindset has been the cornerstone of my success, transforming nascent ideas into successful, market-leading products with a global reach.

I am a strong advocate for increasing gender diversity in tech. My personal journey in the industry has provided me with valuable insights into the barriers women often face and the strategies to overcome them. I’d love to discuss the importance of mentorship, networking, and creating inclusive environments to empower more women in tech.

I am a breast cancer survivor who worked tirelessly throughout my treatment and four surgeries after a double mastectomy. My story is one of resilience, determination, and finding strength in the face of adversity. I believe my experience can inspire others to face challenges in various aspects of their lives, demonstrating the power of perseverance and a positive outlook.